About Globals:
Globals has drastically grown from a small home office to a globally recognized enterprise offering
world-class quality solutions on Cloud, ERP Systems, Predictive Analytics, and Enterprise Application
Development for various industries including Education, Government, Media & Online Services,
Financial Services, and Independent Software Vendors. Globals has enabled its customers to be game-
changers in their industry through its disruptive and innovative solutions.
Globals is certified as a "Great Place to Work" organization for its great work culture that helps its team members manage work-life, have dedicated hours to upskill and reskill themselves, and most important to ensure that the projects that thGlobals are working on are always unique, challenging their status quo every time. Our unique work culture has made us one of the world’s fastest-growing
technology companies as recognized and featured by The Economist. Our excellence in technical stewardship and service-offering expertise has facilitated our clients ranging from individual entrepreneurs to Fortune Global 500 – to explore new business opportunities, reduce their operational costs significantly and boost their revenues. Today, Globals enjoys a strong positionin the industry as a high-performing leader through its technology innovation and remarkable domain
expertise.
About the Job Role:
As an SEO Analyst you'll identify strategies, techniques and tactics to increase the number of visitors to our client’s high traffic, popular Travel Portal and also for the corporate website of Globals and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit. This type of work may be referred to as content marketing or conversion rate optimisation work including Social Media Optimization and Handling of Social Media Channels of the company for content marketing and distribution with an objective to generate traffic to company’s website and eventually generate leads.
Roles & Responsibilities:
- Perform keyword research in coordination with client business objectives to optimize existing
content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of
websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for
purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes
(e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and
customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social
communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and
developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point
out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search
channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Qualifications & Experience Requirements:
- 2-3 Years of Core Experience in Search Engine Optimization (SEO) and / or Content
Marketing preferred
- Proficiency in MS Excel, PowerPoint, and Word
- Strong Proficiency in Written English
- Experience with website analysis using a variety of analytics tools including Google Analytics
as well as internal reporting tool
- Experience working with popular keyword tools (Google, SEMRush, etc)
- Experience working with WordPress CMS and building/administering content in WordPress
environments
- Experience in handling Social Media Pages and Engagements such as Facebook, Instagram
- Experience in working on with Social Media Marketing tools such as Buffer, Buzzsumo, etc
- Desired: Knowledge of HTML/CSS and website administrations
- Bachelor’s or Marketing Degree from any stream
Qualification:
- UG – Graduate in any stream.