The Web 2.0 Division has taken conventional text based internet marketing techniques and combined them with Web 2.0 Technologies like audio, video, social networking and mobile promotion. The goal of the Web 2.0 Division is to get your product and service messages into the everyday lives of the internet public at lower costs than traditional media outlets.
Web 2.0 is the primary step in revolutionizing IT and how people use their desktops as well as the World Wide Web. The opening of AJAX technology has enabled developers to create websites that mimic desktop applications. The development will continue into the future as more bandwidth is available to the providers and becomes more inexpensive to the end-users, in the end eliminating client side application on desktops as they will be run solely through browsers.
At Globals, we have been specializing on the state of the art Internet Technology – Web 2.0, where we have already developed various Web 2.0 applications like Social Networking Portals for various groups of interests like Medical Professionals, Hedge Fund Investors, Students, Celebrities, etc. Apart from Social Networking portals, our other expertise of Web 2.0 applications includes Auction Portals, Content Management Systems (CMS), Blogs, Mobile based Web 2.0 (Mobile 2.0), News Publishing Systems, Event Management Systems and Portals for Events like Conferences, Webinars, etc, and E-commerce portals.
Key Features of Web 2.0:
- Websites that use the WWW as a platform to offer application driven websites
- Linking information within websites and the use of systems designed by an architecture of participation (systems designed for user contribution, such as open source projects)
- Lightweight application development that allows for service (web services) and content (RSS) syndication
- Perpetual Beta, applications are in constant state of Beta and upgraded continuously.
- Lightweight business models enabled by content and service syndication
- A rich, interactive, user-friendly interface based on AJAX or similar frameworks.
User Centred Content
User-centred content, functionality and technology is at the heart of Web 2.0. In fact, the rise of the website user as an active participant in a site's content and community is the cornerstone of the shift from the original web model to second generation ideas and methods.
This user-extended value concept can also be seen in the best blogs and socially-focused news sites like Slashdot, Daily Kos, TechCrunch, (and to a lesser degree, Digg), where half (if not more) of the value of sites is in the comments themselves. The appeal is audience-centered, as users carry on lively (ahem) debates, refine and/or rebut the points made in original posts.
Key features of user-added value include:
- Comments - accepting comments from site users
- Ratings - allowing users to rate an item or story according to their perception of its value
- Ranking (based on user feedback or tracking - what the most popular stories are, most popular search terms, etc.
- Tagging - adding information to a given item on a site by adding tags/labels that help clarify or categorize the site's content.
User Published Content
To some extent due to the rise and mainstreaming of blogging, users have gone from passive consumers of website content to active participants who expect to be involved in the content on their favourite sites. In fact, sites that have failed to recognize this trend have fallen far behind newer competitors that offer these capabilities.
Other sites that enable (even rely on) user-contributed content include Wikipedia, photo-sharing site Flickr (and its dozens of copycats), many politically-focused news/blog sites like Free Republic and Daily Kos, and of course, MySpace which is nothing without the contributions of its huge user base.
A great hybrid model of user-contributed content with is NewsVine, where users suggest "official" news stories for promotion to the main page, create their own original content for inclusion side-by-side with the "official" news stories, and debate the value/accuracy/relevancy of all these stories.
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Globals Web 2.0 Solution can assist your organization in bridging the information divide to this marketplace.Web 2.0 solution offers the next generation of online marketing tools that will enable your organization to harness the power of the Internet to reach customers in unique and varied ways. This with the goal to get people together to share their expertise and thoughts about your products and services through social interaction thereby creating brand awareness, buyer interest and enhanced selling opportunity. Just as the open source movement changed the face of software development, so has Web 2.0's open source content model changed online marketing.
Globals has gained enormous experience in the development of Web 2.0 applications for in-house Internet Ventures and for external business partners across the world. Hence, reassuring world class quality solutions on Web 2.0 technology and with the major advantage of reducing costs in development and quicker delivery by integrating Open source technology.
For technical or sales queries on our Web 2.0 Solutions, please contact sales@globalsinc.com
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